The Helen Lansdowne Resor Scholarship 2016
The
international Helen Lansdowne Resor (HLR) Scholarship supports and promotes
talented female creative advertising students from around the world in honor of
the industry’s first female copywriter, Helen Lansdowne Resor. The program will
run through 2020.
Dating
back to the early 1900s, Helen was an industry pioneer, credited with sparking
celebrity testimonial campaigns with her use of endorsements from socialites,
European royalty, and actresses in her work for Pond’s Cold Cream. Helen
Lansdowne Resor’s creative capacity helped to push the barriers and shatter
traditional formulas of advertising.
Helen was
a working mother and ardent feminist who championed the advancement of women’s
rights both inside and outside of the agency. During her tenure, J. Walter
Thompson was known as the “Women’s Agency,” where bright young talented females
were given opportunities that had been traditionally offered exclusively to
men.
Each year, the HLR Scholarship seeks to award five female creative students scholarships
up to $10,000. In addition, each recipient will receive a paid summer
internship at a J. Walter Thompson office in her respective region, an
offer of a J. Walter Thompson mentor and “first look” placement
consideration upon graduation.
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